International Marketing Strategy
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When a company begins formulating its international marketing strategy, or when it evaluates a current international marketing program, it must take into account the characteristics of the destination country (including demographics, purchasing power and political considerations). A manufacturer of high technology equipment is unlikely to market to areas which have little or no infrastructure to support that equipment, for example.Companies which decide to participate in international marketing must determine the strategy that they will follow. They may choose to operate through indirect exporting, in which the company sells to foreign companies that then resell the product. These are basically domestic sales for the manufacturer. Or, the company can engage in direct exporting, which is the most common form of international marketing. This involves the firm taking responsibility for selling its products abroad. In this case, the company sells its products through distributors or agents in foreign markets. The company may opt to license its products in which case it receives a royalty on sales, but has less control
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Some common words found in the essay are:
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Approximate Word count = 761
Approximate Pages = 3 (250 words per page)
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