International Marketing Analysis

Introduction: The availability of quality of commercial infrastructure is critically important in evaluating marketing operations abroad. The existing infrastructure varies in sophistication and in areas of weakness from country to country. The dynamics of the commercial infrastructure includes more than simply the number of airports and seaports. In marketing analysis, one must also consider recent economic and political events as well as the general condition of the economy. For example, North Korea and South Korea have similar size populations, similar climates and similar natural resources. However, South Korea is a significant economic power in the Asia Pacific region, while North Korea is essentially bankrupt and relies on massive food aid from the west to prevent starvation among its civilian population. This marketing analysis discusses infrastructure as well as economic and social conditions -- since each as a role in determining the suitability of a country in any marketing analysis process.

Australia. According to the CIA World FactBook (Online), Australia has a population of about 20 million people with a median age of 36 years. The official language is English, and the literacy rate is 100 percent. Australia has a prosperous Western-style capitalist economy, with a per capita GDP on par with the four dominant West European economies. Its telephone system has general assessment: excellent domestic and international service, and there is a rapid growth of

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uage is Japanese, and the literacy rate is 99 percent. Government-industry cooperation, a strong work ethic, mastery of high technology, and a comparatively small defense allocation (1% of GDP) helped Japan advance with extraordinary rapidity to the rank of second most technologically-powerful economy in the world after the United States, and third-largest economy after the U.S.A. and China. Japan has excellent domestic and international telephone service. Japan has more than a dozen major ports, 143 airports with paved runways, and 1,161,894 kilometers of highways. Laos. According to the CIA World FactBook (Online), Laos has a population of about 6 million with a median age of 19 years. The official language is Lao and the literacy rate is 66 percent. The government of Laos is one of the few remaining official Communist states. It began decentralizing control and encouraging private enterprise in 1986. The results were striking, with GDP growth averaged 7% annually between 1988 and 2001. An estimated 40 percent of the population lives below the poverty line. Telephone service to general public is poor but improving. There are no ports; there are nine airports with paved runways and 21,716 kilometers of highways of which

Category: Foreign - I