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International Marketing Analysis

Introduction: The availability of quality of commercial infrastructure is critically important in evaluating marketing operations abroad. The existing infrastructure varies in sophistication and in areas of weakness from country to country. The dynamics of the commercial infrastructure includes more than simply the number of airports and seaports. In marketing analysis, one must also consider recent economic and political events as well as the general condition of the economy. For example, North Korea and South Korea have similar size populations, similar climates and similar natural resources. However, South Korea is a significant economic power in the Asia Pacific region, while North Korea is essentially bankrupt and relies on massive food aid from the west to prevent starvation among its civilian population. This marketing analysis discusses infrastructure as well as economic and social conditions -- since each as a role in determining the suitability of a country in any marketing analysis process.

Australia. According to the CIA World FactBook (Online), Australia has a population of about 20 million people with a median age of 36 years. The official language is English, and the literacy rate is 100 percent. Australia has a prosperous Western-style capitalist economy, with a per capita GDP on par with the four dominant West European economies. Its telephone system has general assessment: excellent domestic and international service, and there is a rapid growth of mobile cellular telephones. There are a total of 811,603 kilometers of highways, 13 major ports, and 297 paved airports.

Brunei. Brunei has a population of 365,000 with a median age of 26 and a literacy rate of 94 percent. The official language is Malay. Brunei is a small nation with a wealthy economy. Crude oil and natural gas production account for nearly half of GDP. Telephone service throughout the country is excellent; international service is good to Ea...

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International Marketing Analysis. (1969, December 31). In LotsofEssays.com. Retrieved 02:38, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1696226.html