Exporting Ceramic Replicas

After identifying the SITC classifications for ceramic replicas, this report details the considerations that Hinkley Scenic Replicas Ltd. (HSR) must determine before exporting his product into another country.

The three countries under consideration are Malaysia, Canada and Spain. For reasons explained in the analysis, Malaysia was discounted from the consideration. A country audit of the two remaining countries was undertaken.

The relevant information from that audit is shown in a complex table that compares the statistics of the two countries side by side.

The next section of the paper seeks to explain, in greatly simplified fashion, some of the exigencies of exporting, including what kinds of relationships are available. This section details all of the strategy options available to HSR. Combining the strategic options and using the table as a referent, the decision is made to focus on Canada. The next section of the paper details the reasons why Canada is a good choice and also includes some of the internal analysis HSR should do, including making use of Porter's Five Forces analysis and a SWOT Analysis. The paper concludes with a four-phase strategy for implementation.

Hinkley Scenic Replicas Ltd. (HSR) has asked for an advisory position statement concerning the feasibility of exporting its ceramic replicas to one of three potential countries that have been identified by the owner, Bob. The countries are Malaysia,

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59.3 billion (f.o.b., 1999 est.) Imports - partners: EU 67% (France 18%, Germany 15%, Italy 10%, UK 8%, Benelux 8%), US 6%, OPEC 5%, Japan 3%, Latin America 4% (1998) US 77%, Japan 3%, UK, Germany, France, Mexico, Taiwan, South Korea (1998) Tariffs: EU countries = zero since January, 1, 1993, while third-country goods, including Canada, receive the EU's Common External Tariff. Since 1988, Spain has used the Harmonized System of tariff nomenclature for applying duties. NAFTA=zero Trade Agreements: Spain has adhered to the GATT code since 1963. It subscribes to the 1979 Multilateral Trade Negotiations (MTN) codes on technical barriers to trade, subsidies, and customs valuation. Spain has a wide range of commercial treaties with Eastern Europe and the former Soviet Union. GATT, MTN, NAFTA Department and Gift Stores: 12,000 15,000 Tourism Increase Per Annum: 8% 12% This data collation will give HSR a sufficient country profile for making a decision. Before making that decision, however, it is essential for HSR to determine how the company wishes to do business, in other words, what kind of strategy it wants to adopt. For instance, if HSR wants to do i

Category: Business - E