Business and Philanthropy
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The subject of the BusinessWeek article, "Small is Profitable" (2002) by Manjeet Kripalani and Pete Engardio, is how big multinational corporations are learning to create products small enough for people in third world countries to afford as well as simple enough to incorporate them into their everyday lives. For example, one dairy company, Anand Milk Union Ltd. (Amul), buys its supplies from 2 million individual people through cooperatives set up in villages across India. This is not a nonprofit organization, but a for-profit company that buys milk from private farmers daily. Amul has seized market share in India from such companies such as Nestle and Unilever and it hopes to break into the U.S. market soon. The money the local farme
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Approximate Word count = 511
Approximate Pages = 2 (250 words per page)
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