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INTERNAL AUDIT FOR PETS.COM

This is an excerpt from the paper...

For maximum accuracy and lowest input of opinions based on external reporting sources, all comments and quotations are taken verbatim from the Pets.com 10 Q, filed May 20, 2000, with the SEC and accessed online through Edgar. In addition, not all of the items on the checklist provided in the text were relevant to Pets.com. Therefore, only those items determined to be relevant are include and noted. In parenthesis after each subheading is a numerical score, ranging from 1 (poor) to 10 (excellent).

"We will not be able to increase revenues unless we continue to improve our transaction-processing, operational, financial and managerial controls, reporting systems and procedures, expand, train, supervise and manage our work force, and manage multiple relationships with third parties."

"We seek to address the entire pet products market, transcending the limited product selection of superstores, specialty stores and grocery stores. Our broad selection of approximately 15,000 SKUs is integrated with extensive pet-related information and resources designed to help consumers make informed purchasing decisions

"Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the ac

. . .
ers, including superstores, independent specialty stores and grocery stores. This market is highly fragmented, and generally requires consumers to expend considerable time and effort shopping for pet products in multiple stores to meet all their needs." Promotions/Ad strategy (6) "Promotional tools include rotating discounts on product segments as well as online and offline coupons to targeted audiences. We may in the future expand or increase the coupons and discounts we offer to our customers and may otherwise alter our pricing structures and policies. These changes may negatively affect our gross margin." Marketing Planning/Budgeting (5) "Marketing and sales expenses consist primarily of advertising and promotional expenditures, distribution expenses, supplies, payroll and related expenses for personnel engaged in marketing, merchandising, business development and customer service and fulfillment expenses." Finance: "Because we commenced commercial operations on February 17, 1999 and have a short operating history, we believe that period-to-period comparisons are less meaningful than an analysis of recent quarterly operating results. Accordingly, we are providing a discussion and analysis of our results of operations that
. . .

Some common words found in the essay are:
Marketing Planning/Budgeting, Information Systems, Quality Control, Competitive Pricing, Management Concepts, Segmented Markets, Quality/Customer Service, AUDIT PETSCOM, Qualified Personnel, Advisory Council, web store, pet products, product development, public offering, initial public offering, initial public, fourth quarter 1999, site unavailable, customer service, 31 2000, development expenses, product development expenses, march 31 2000, march 31, raise additional funds,
Approximate Word count = 1367
Approximate Pages = 5 (250 words per page)

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