INTEL CORPORATION & COLGATE-PALMOLIVE

William Colgate died 10 years after the inception of his company, and leadership passed to his son Samuel. Samuel Colgate moved the company to Jersey City and renamed it Colgate and Company. Under his direction, product diversity and distribution mushroomed. Dental cream was introduced in 1877 and available in tube form by 1890. By 1906 Colgate was manufacturing 160 kinds of soap, 625 perfumes and 2,000 other products. (Hoover Handbook of American Business, 1995 pg. 368). The company went public in 1908 and merged with Palmolive-Peet in 1938.

In 1968 3 Ph.D. engineers from Fairchild Semiconductor created Intel in Moutainview, California in order to realize the potential of large-scale integration for silicone-based chips. Robert Noyce (co-inventor of the integrated circuit, 1957) and Gordon Moore oversaw long range planning while current CEO Andrew Grove oversaw manufactu

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des, or problems. William Colgate's only continuing influences are that Colgate still makes soaps and his name is still part of the corporate identity. At Intel on the other hand while, Robert Noyce died in 1990, both Andrew Grove (as CEO and President) and Gordon E. Moore (as Chairman) are very much a part of setting the management style, making the day to day decisions, and also making long-term strategic decisions. PRODUCTION EXPERTISE AND PRODUCTIVITY MEASURES Intel is research driven and has consistently been on the cutting edge - in fact establishing that edge. Intel sets the standards and others clone the products through licensing agreements or develop their own competitive products to meet Intel's standards. For the most part, this has been a very profitable and effective strategy. However, some of these agreements were less than precisely drawn and created needless problems for the company. For example, Intel's shared technology agreement with AMD resulted in a seven year legal battle. Colgate-Palmolive's products are market driven rather than technology or product expertise driven. Yet, in recent years Colgate has underspent in the crucial areas of product development and advertising. As a result, in t
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Approximate Word count = 2186
Approximate Pages = 9 (250 words per page)