Challenge Facing In-N-Out Burger

1. Problem Statement: In 2003, the biggest challenge facing the In-N-Out Burger chain involved this questions: Should the company expand at its current rate, or should it slow or accelerate the current rate of retail store growth? This family owned company was concerned that expanding too quickly makes it impossible to maintain its high quality products and high customer service levels. Quality and service are often cited by outsiders as the two factors that give In-N-Out Burger a sustainable competitive advantage over its rivals including Burger King and McDonald's.

2. The Solution: The fact that this is a privately held and family run company has generated discussions and ques

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Category: Business - C