Businesses That Use Information Brokers

The information services industry has come about because of the wide range of information which is available to business professionals. Public information, including annual reports and Securities and Exchange Commission (SEC) filings, are a primary source of information for many businesses, but additional information is also available which can be difficult for even large businesses to gather (O'Leary, 1995, 49). As a result, professional information brokers have come about to provide not only raw data, but sorted information designed to assist companies in their marketing and competitive positions.

Many types of information are available through an information broker. For example, some companies specialize in mailing

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n their clients could do on their own. While information brokers often work with large organizations, they target small and medium-sized businesses who need specific information, but who are not in a position to gather that information themselves (Teitelman, 1995, p. 47). It is the rise of the Information Age which has made possible the information broker. The field grew out of traditional market research, and some information brokers have come from market research backgrounds. But today's information brokers move far beyond market research using not only traditional forms of research, but also forms of research and electronic information which simply did not exist 20 or even ten years ago (Bjorner, 1995, p. 65). Consumers of Information Brokers The use of information brokers centers on small businesses who have neither the resources nor the skills to take on an extensive search. In addition to using information brokers to provide marketing information, these enterprises also use information brokers to provide information about human resources, legal issues, financial issues and other information that would have been unavailable to them through traditional research means. While some business owners are willing to search th
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Approximate Word count = 1482
Approximate Pages = 6 (250 words per page)

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