factors that have the greatest impact on an organization's strategic marketing planning are (a) the stage of the business cycle, (b) trends in price inflation and deflation, (c) monetary policies, (d) fiscal policies, and (e) governmental budget deficits and surpluses.
2. Governmental and legal factors. The governmental and legal factors that most directly affect an organization's strategic marketing planning are (a) wage and price controls, (b) equal opportunity laws, (c) occupational safety and health laws, (d) consumer credit regulations, (e) zoning laws, (f) environmental protection laws, (g) consumer protection laws, (h) labor relations laws, and (i) plant termination laws. Additionally, governmental actions affect strategic planning conducted by organizations through (j) governmental purchasing policies, (k) governmental subsidies for selected industries, (l) export and import laws, (m) anti-trust laws, and (n) taxation policies at all levels of government.
3. Market and competitive factors. The principal market and competitive factors affecting the strategic marketing planning of an organization include (a) population demographics, (b) product life cycles, (c) product substitute availability, (d) strategic changes by competitors, and (e) the entry and exit from markets and industries of competitors.
4. Supplier and technological factors. The relevant supplier and technological factors affecting strategic marketing planning in an organization include (a) the ability of suppliers to dictate prices, (b) the availability of raw materials, (c) the cost of raw materials, (d) the availability of labor, (e) the cost of labor, (f) the availability of capital, (g) the cost of capital, and (h) technological change.
5. Geographic factors. Geographic factors affecting an organization's strategic marketing planning are associa
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