In the movie Small Time Crooks, Woody Allen bakes up a scheme to make some dough. The scheme involves leasing the building a couple of doors away from a bank, utilizing it as a front while tunneling underneath into the bank vault. Woody plans to do this with the bank roll of his girlfriend and his two best friends. By the time he gets to the leasing office, he finds out someone else has beat him to the punch. Unfortunately, (or very fortunately) they begin rolling in some real dough when his girlfriend's cookie business takes off. She has previously been under the mistaken impression that people liked her cookies because she baked them, not because they were actually good.
When people are lining up around the block, her wonderful cookies draw the attention of the local news media -- and the requirement of more help in the cookie shop in order to handle customer service. After some consideration, the plans to rob the bank are foiled by a wrong turn leading them into a dress shop. With a savvy police officer hot on their trail, a deal is made and in exchange, the cookie shop goes worldwide through the wonder of franchise.
Sunset Farms is so successful the company is literally and figuratively rolling in the dough before too long and attracting the publicity giants of such venues as 60 Minutes. They kept to making their one product (cookies) and they made it well. They utilized their original standard flavors of cherry cinnamon and chocolate chip with nutmeg and through use of chemical spray were able to add unusual flavors such as tuna mint and chicken. The cookies went from being produced by hand in Frenchy's (Tracy Ullman) kitchen to being mass-produced in factories with conveyor belts and other high-tech baking technology for shipment all over the world. Everyone who was originally involved in the plan to rob the bank is now on the Board of Directors of Sunset Farms.
One of their marketing ploys utilized advertis...