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Electronic Commerce

Electronic commerce (e-commerce) is rapidly gaining popularity as a way for individuals and companies to purchase items. The Internet offers 24-hour a day availability, can accept credit cards, and allows companies to display pictures (and even animation) illustrating their products. This research considers two different web sites, one in retail (www.landsend.com) and the other an auction site (www.ebay.com) and considers the effectiveness of those sites for their intended audience.

The intended customers at e-bay are individuals interested in buying and selling specific types of items. E-bay serves as a medium for the transaction, and facilitates the bidding process, but E-bay does not make any warranties regarding either the products or the people selling the products. The site is divided according to category, and in viewing the site, it appears that e-bay designed the site for those individuals who possess some amount of knowledge about the items in which they are interested. Because e-bay requires new sellers on a regular basis, the site also must appeal to those individuals who have something to sell and who are looking for a way to reach large numbers of people in a short period of time. Repeated visits to the site are generated by the fact that items are available for only a limited period of time, and new items are added continually.

Lands End is a catalog retailer which has essentially put its catalog on-line. The site has particular appeal to women, with children and women featured on the home page, and with features (such as special fitting software) which are likely to have more appeal to women than to men. In addition, women are traditionally more likely to purchase items through catalogs, and it appears that this Web site intends to target that audience with its on-line catalog. Lands End encourages repeat visits through regular updates to the site (just as its catalog is updated on a periodic basis), but ...

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Electronic Commerce. (1969, December 31). In LotsofEssays.com. Retrieved 10:27, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1696713.html