MobileMedia was a strong performer from both a financial and technological standpoint when it adopted a strategy of growth through acquisition in the mid-1990s. Such a strategy can be used successfully, particularly by companies in high technology industries, as a way to penetrate new markets quickly without having to commit resources to researching and developing the infrastructure in the new market. Instead, the company purchases that knowledge and also eliminates some of the competition in the market. In order to be successful, however, an acquisition strategy requires that the underlying companies be adept at managing change on both an internal and external level. Internally, MobileMedia faced the challenge of integrating three organizations. The integration of the first acquisition--Dial Page--went well. However, this was a relatively small company. When MobileMedia targeted BellSouth's paging division--MobileComm--it was tak
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