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Marketing Convenience Foods in the U.K. Int

This research explores the marketing of ready meals in the United Kingdom. Consumer identification, producer response, consumer decision making, and new production introduction are addressed.

Which People in the U.K. Buy These Products and Way?

In the contemporary period, the British ready meals consumer is no longer restricted to the individual or family seeking a quick meal in a special circumstance, or providing quick and inexpensive lunches or evening snacks, although those customer types remain a part of the ready meal market. In the contemporary period, the ready meals market also includes individuals particularly and families to a lesser extent who are seeking a quick, inexpensive, and relatively nutritious breakfast, and it includes individuals and families seeking their mail meal of the day in the evening in the form of ready meals. In the contemporary period, individuals and families in most socioeconomic classifications in the United Kingdom may be expected to purchase and consume ready means on several occasions during a given year.

How Have Companies Responded to the Ready Means Market?

Industrial standards and technical regulations are significant marketing considerations with respect to many product groups, including frozen ready meals, in the European Community. A product not meeting the prescribed standards is labeled nonstandard, and may not be marketed in the European Community. The European Community uses a typeapproval system for products accepted for marketing within the European Community. While European Community regulations eliminate many national restrictions applied to the marketing of processed foods, the regulations do permit individual countries to retain such restrictions in those instances where health and safety concerns are involved. The absence of language specifying criteria for application of safety and health concerns means that individual countries are able to continue to ap...

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Marketing Convenience Foods in the U.K. Int. (1969, December 31). In LotsofEssays.com. Retrieved 02:25, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1699987.html