MARKETING PLAN: ORIGIN GROUP USA I. EXECUTI

I. EXECUTIVE SUMMARYII. SITUATION ANALYSIS

2. Current Market Situation

1. External Conditions 2. Competitive Structure

B. Target Market Characteristics

C. Target Market/Segmentation Justificaton

D. Target MarketProduct Compatibility

G. Sales Forecast H. Change From Existing Segmentation

V. MARKETING STRATEGY AND MARKETING MIX A. Marketing Strategy

VII. BUDGETS, CONTROL, AND ACCOUNTABILITY

This marketing plan for Origin Group USA, Inc. is submitted to the Vice President, Marketing. This officer will be resposibile for implementation and control of the plan, and will be held accountable for its success.

The company's mission is to become a major comp

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bases within the Community, 1992 will likely result in improved operational efficiency. For those exporting into the EEC, however, their success subsequent to 1992 will depend largely on (1) the industry within which they function, and (2) the ability of their home countries to reach agreement with the EEC on trade issues affecting those industries. The American international trade deficit is also a serious concern for Origin Group USA, because of the potential of the trade deficit to spur policies which might adversely affect the company's practice of manufacturing products in the Philippines and exporting them to the United States. The overall balance of trade for the United States has been on the decline since 1981. The merchandise balance of trade, however, has not been in surplus since 1975, and the deficit has been increasing since 1980. In spite of the merchandise trade deficit, the overall balance of trade remained positive, until 1983, when the services surplus was no longer able to overcome the merchandise deficit. It is apparent that the merchandise trade deficit is the
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Approximate Word count = 7394
Approximate Pages = 30 (250 words per page)