Newsweek
The international newsmagazine Newsweek is one o
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The international newsmagazine Newsweek is one of the most successful publications in the world today. It has offices worldwide, and publishes in 190 countries around the globe. Since the late 1960s, when newspaper readership dropped off due to a lack of adequate coverage of national news issues, magazines like Newsweek captured an increasingly important share of the market. Within the reading public, the newsweeklies account for at least one third of all magazines published. In fact, the newsweeklies, including Time, Newsweek, and U.S. News & World Report had an aggregated circulation of about 10 million in 1978. Their professionalism, access to a wide variety of sources, and ability to summarize and package information has made them particularly attractive to the public. In fact, "in the decade from 1965 to 1975, Time's circulation increased 37 percent; Newsweek's increased 61 percent; U.S. News & World Report's increased 45%."1 Thus, the importance of the newsmagazines is clearly evident. This paper will concentrate on only one of the three major newsweeklies, Newsweek. It will begin by giving a cursory history of the magazine, and will follow with circulation and audience target, the nature of the media, choice of content, reasons for success and value to readership, the impact on the business community, Newsweek's shortcomings, and will conclude with a brief assessment of the magazine itself. Newsweek was founded in 1933 as "a magazine that can do a more t
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ek has been actively marketing a college audience, and offers special subscription and activity incentives to instructors who use Newsweek as part of the regular classroom curriculum.
In the 1980s, the quality of reporting at Newsweek steadily improved, as did the amount of the budget devoted to research and graphic presentations in the articles.13 Trying to capture a market that has people who have less and less time for reading, but still want to remain informed, has forced Newsweek to rethink its presentation policies. Now, instead of page after page of text with small photographs, Newsweek is using colorful charts and graphs, large and informative tables of information, and more and higher quality photographs than ever before.14
One of the chief values that magazines like Newsweek have to the general reading public is their ability to provide a great deal of information in a concise, synthesized format. One particular strength of Newsweek (and, to be fair, Time as well), is its use of using regular issues to address special, "thematic," subjects. Theme issues have resulted in as much as a 20 percent increase in sales, but more importantly, they provide a larger and more detailed look into events that have helped to shape
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Approximate Word count = 2282
Approximate Pages = 9 (250 words per page)
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