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Financial Statement Analysis of General Mills INTRODUCTION The purpose of this researc

The purpose of this research is to present a financial statement analysis of General Mills. Included in this analysis are (1) a product, market, and industry overview, (2) a revenue and profit analysis, (3) a liquidity analysis, (4) an assessment of financial condition, and (5) an assessment the company's equity stock.

PRODUCT, MARKET, AND INDUSTRY OVERVIEW

General Mills is a consumer foods conglomerate corporation. The company's principal functional markets are (1) packaged foods sold through supermarkets, and (2) prepared foods served in companyowned restaurants. Geographically, the company sells its packaged foods both domestically and internationally. Its restaurant operations, however, are limited to the United States and Canada.

Both the packaged foods and restaurant industries are highly competitive. While packaged foods is a mature industry, new and improved product offerings, together with an expanding population, provide a basis for industry growth. Although some segments of the restaurant industry have reached saturation levels, the trend toward consuming meals away from home continues upward in the United States.

Revenues from continuing operations increased annually from 1979 through 1989, inclusive. A major decline in total revenues occurred in 1985, as a result of divestment of toy, fashion, and specialty nonapparel retailing operations, and a smaller decline occurred in 1988, as a result of a divestment of specialty apparel retailing operations.

For the 19871989 time period, gross profit decreased annually, although actual levels46.1 percent 1987, 45.9 percent 1988, and 44.6 percent 1989were relatively stable. During this same period, selling and administrative expenses also remained relatively stable, although they, too, declined annually as a proportion of sales33.7 percent 1987, 33.1 percent 1988, and 32.2 percent 1989.

Interest expense rose sharply in 1988, to $35.1 milli...

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Financial Statement Analysis of General Mills INTRODUCTION The purpose of this researc. (1969, December 31). In LotsofEssays.com. Retrieved 03:48, October 24, 2014, from http://www.lotsofessays.com/viewpaper/1700206.html