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Information Technology & Airline Reservations

THE APPLICATION OF INFORMATION TECHNOLOGY TO THE AIRLINE RESERVATIONS FUNCTION

This research examines the application of information technology to the airline reservations function. Information technology, as the term is used in this research, refers to the electronic processing and management of data. The findings of this research are presented in discussions related to (1) the development of automated airline reservations systems, (2) a description of existing computerized reservations systems (CRS) used by airlines, (3) yield management and reservations bias, (4) consumer defensive tactics to counter reservations bias, and (5) the future of CRS.

The largest of the airline computerized reservations systems is SemiAutomated Business Research Environment (SABRE), which is a subsidiary operation of American Airlines (Fortune, 1990). SABRE was conceived in 1959 as "an internal link between the airline's offices and ticket counters to help track reservations" (Fortune, 1990, p. 46). At that time, "the volume of reservations began to outrun . . . capacity to handle them with index cards and blackboards" (Hooper, 1990, p. 120). American Airlines was simply unable to manually monitor its "inventory of available seats . . . and to attach passenger names to booked seats" (Hooper, 1990, p. 122).

The SABRE system made it operational debut in 1963 (Hooper, 1990). The system processed "data related to 85,000 phone calls 40,000 confirmed reservations, and 20,000 ticket sales" in its first year (Hooper, 1990, p. 120). By the mid1970s, "SABRE was much more than an inventorycontrol system. Its technology provided the base for generating flight plans . ., tracking spare parts, scheduling crews, and developing a range of decisionsupport systems for management" (Hooper, 1990, p. 122).

American Airlines installed the first SABRE terminal in a travel agency in 1976 (Hooper, 1990). Over the following 10 years, not only were mo...

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Information Technology & Airline Reservations. (1969, December 31). In LotsofEssays.com. Retrieved 06:00, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1700281.html