Market for Soft Drinks in China
INTRODUCTION
This research provides an a
This is an excerpt from the paper...
This research provides an analysis of the market for soft drinks in China. Where possible, data for the 1988 1989 time period provide the basis for the analysis. To the extent pos sible on the basis of available data, the analysis focuses on three urban centers. Two of these urban centers are located in the Peoples Republic of China (PRC), while the third is Hong Kong. The two urban centers in the PRC are Beijing, and Qing dao. Pinyin English spelling and pronunciation forms are used in this research. Beijing is known as Pei ching under the Wade Giles form, and as Peking under Conventional form, while Qingdao is known as Ch'ing tao under the Wade Giles form, as as Tsingtao under Conventional form (United States Department of the Interior, 1979).The results of this analysis are presented in three major discussions. The first discussion is concerned with market profile data, while the second considers soft drink production, and the third deals with characteristics of soft drink consump tion. The term soft drink, as it is used in this research includes both conventional soft drinks, such as Coca Cola and Pepsi Cola, which have a syrup base, and bottled water. Bot tled water includes mineral water, sparkling water, and 1 2sparkling water with a flavor essence added. Tea, which is the overwhelmingly favorite beverage in China, is not included in the term softdrink. Market profile data are presented in this se
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A, 4, above.
6. Health:
a. PRC: Life expectance at birth in the PRC is 57 years (The World Bank, 1990). The child death rate (age 0 to 1 year) in the PRC is 2.0 percent; the comparable figure for the United States is 1.0 percent (The World Bank, 1990). Medical care in the PRC is free to the individual; costs are borne either entirely by the government, or are shared by the govern ment and the relevant work unit (Paxton, 1990). There is one physician per approximately 677 persons in the PRC, and one hospital bed per approximately 438 persons in the PRC (Paxton, 1990).
b. Hong Kong: Life expectance at birth in Hong Kong is 76 years (The World Bank, 1990). The child death rate (age 0 to 1 year) in Hong Kong is less than 0.1 percent; the comparable figure for the United States is 1.0 percent (The World Bank, 1990). The cost of medical care in Hong Kong is borne entirely by individuals and families. There is one 8physician per approximately 1,022 persons in Hong Kong, and one hospital bed per approximately 230 persons in Hong Kong (Pax ton, 1990).
7. Education:
a. PRC: The adult literacy rate in the PRC in 1988 was 80 percent (Paxton, 1990). Within the illiterate 20 per cent, 70 p
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Approximate Word count = 3394
Approximate Pages = 14 (250 words per page)
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