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Market for Soft Drinks in China INTRODUCTION This research provides an a

This research provides an analysis of the market for softdrinks in China. Where possible, data for the 19881989 time period provide the basis for the analysis. To the extent possible on the basis of available data, the analysis focuses on three urban centers. Two of these urban centers are located in the Peoples Republic of China (PRC), while the third is Hong Kong. The two urban centers in the PRC are Beijing, and Qingdao. Pinyin English spelling and pronunciation forms are used in this research. Beijing is known as Peiching under the WadeGiles form, and as Peking under Conventional form, while Qingdao is known as Ch'ingtao under the WadeGiles form, as as Tsingtao under Conventional form (United States Department of the Interior, 1979).

The results of this analysis are presented in three major discussions. The first discussion is concerned with market profile data, while the second considers soft drink production, and the third deals with characteristics of soft drink consumption.

The term soft drink, as it is used in this research includes both conventional soft drinks, such as CocaCola and Pepsi Cola, which have a syrup base, and bottled water. Bottled water includes mineral water, sparkling water, and

1 2sparkling water with a flavor essence added. Tea, which is the overwhelmingly favorite beverage in China, is not included in the term softdrink.

Market profile data are presented in this section in outline form. Where appropriate, data for the PRC and Hong Kong are presented separately.

(a) 1982 census: 1,008,175,288 (Paxton, 1990).

(b) 1990 estimate: 1,110,000,000 (Paxton, 1990).

(c) Current target for 2000: 1,270,000,000 (Paxton, 1990).

(d) Population control policy: 1979 law limiting couples to one child, and enforced by compulsory abortions and economic sanctions revised in 1988 to permit peasant c...

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Market for Soft Drinks in China INTRODUCTION This research provides an a. (1969, December 31). In LotsofEssays.com. Retrieved 07:56, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1700359.html