Ford Motor Company in Europe This research exa

The European Community 1992 and Beyond

Should all go as planned, most of the economic barriers which now separate the member countries of the European Economic Community will disappear on 1 January 1992.1 More complete economic integration is intended to bring about the free movement of goods, services, capital, and labor within the community states, and provide more than 320 million Europeans with barrierfree commerce similar to interstate commerce enjoyed within the United States.2

The European Economic Community has emerged as one of the three world economic powers, along with the United States and Japan. Non member states of the Community are apprehensive over the implications of both further economic and political integration of the organization of nations. Some problems, however, exist with respect to the additional economic integration scheduled for 1992.3 Although details of taxation

1S. Tully, "Europe Gets Ready for 1992," Fortune, 1 February 1988, 81.

2J. Doyle, "The Economic Superstate," Commonweal, 115 (1987): 54951.

3S. Tully, "Europe Hits the Brakes," Fortune, 17 December 1990, 133134, 136, 138.

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e organization in 1988. In such a situation, or in similar situations, the more than 320 Europeans might be inclined to freezeout the rest of the world, and thrive within their own circled wagons. For non European Economic Community companies with operational bases within the Community, 1992 will likely result in improved operational efficiency. For those exporting into the European Economic Community, however, their success subsequent to 1992 will depend largely on (1) the industry within which they function, and (2) the ability of their home countries to reach agreement with the Europeans on trade issues affecting those industries. The Ford Motor Company Ford Motor Company is the second largest automaker in the United States and one of the world's largest.8 In addition to automobile manufacturing, the company also makes trucks, tractors, farm equipment, and electronics products. Automobiles and trucks, however, contribute approximately 93 percent of the company's total sales, and nearly 100 percent of the company's total profits. Ford is an international company, and approximately 23 percent of its total revenues are contributed by foreign operations, including those in the European Community. _____
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Approximate Word count = 1296
Approximate Pages = 5 (250 words per page)