Fraudulent Activity in Mail Order Business INTRODUCTION This research examines the

It is estimated that the average household in the United States receives a new mail order catalogue every 4.67 days (Englander, 1989). Total mail order sales exceed $35 billion per year, and have grown approximately 50 percent over the past five years. Almost any item one can imagine is available through mail order. Both goods and services are included in the product offerings. "Increasingly, Americans like shopping at home and marketers are out to make it easier" (Sales & Marketing Management, 1985, 39). Sales & Marketing Management characterized the home marketing phenomenon as a revolution (Sales & Marketing Management, 1985).

Shopping at home takes several forms. Responding to catalogues is one major way to shop at home (Kern, 1985). Shopping by computer is another way (Riggs, 1985). Telemarketing, however, holds the promise to dominate the field (Bencin,

1 21985). Telemarketing is a method of marketing which combines characteristics of both telephone selling and direct mail selling (Kotler, 1987).

The telemarketing method generates from two to five times the initial response sales as does the direct mail method when used alone (Sales & Marketing Management

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hip is often implicated in the development of organizational conflict, when the style is either highly authoritarian or indifferent. Motivation is also often implicated in the development of organizational conflict, and in the effective application of power within organizations. While motivation is the product of a complex structure of interrelationships within an organization, leadership behaviors and human resources management policies are of particular significance. Both leadership behaviors and motivations within organizations exert significant impacts on the quality of superiorsubordinate relationships within an organization. Within anorganization, superiorsubordinate relationships are integral to the use of power. Superiorsubordinate relationships within an organization are often defined by communications. Poor 6interpersonal communications may lead to the development of organizational conflict. One major problem area within organizations is the need for some individuals to exercise authority over otherssuperior/subordinate relationships. One means of avoiding conflict in superior/subordinate relations is an assessment of the needs and desires of organizational subordinates. I
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Some common words found in the essay are:
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Approximate Word count = 2507
Approximate Pages = 10 (250 words per page)