The Marketing of Christmas Trees

Christmas tree farms and the aggressive marketing of trees, began in the United States during the Great Depression. According to Jones (2001), it was then that nurserymen could not sell evergreen trees for landscaping because of harsh economic conditions; consequently, to ômoveö excess evergreen stock, the notion of selling Christmas trees to the mass market was developed. Today, this is a multimillion-dollar industry in North Carolina alone, where more than 4 million trees are harvested for the market, generating total sales of more than $100 million for growers and retailers (Jones, 2001).

The roots of the Christmas tree tradition are not, as might be expected, Christian in origin. They are, as Layser (2000) reported, traced back to the pre-Christian era. However, as popular seasonal icons symbolic of one of the Christian faithÆs seminal holy day, it has been suggested that Saint Boniface (an English missionary monk who brought Christianity to Germany around 700 A.D.), inc

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