Marketing Analysis of Blitz Company
INTRODUCTION
The purpose of this researc
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The purpose of this research is to perform a marketing process analysis on the Blitz Company. The process analyzed involves the production of electronic circuit boards.The process for the production of the eldctronic circuit boards is described in a process flow diagram. The diagram is presented in Figure 1, which may be found on the following page. As indicated in the diagram, the actual production occurs over a three stage process. In the preparation stage, plastic panels are obtained from inventory, inspected, sheared, and drilled to facilitate later processing. In the image transfer stage, the panels are chemically treated, touched up, plated, and etched. In the fabrication stage, the panels are again sheared (to final size), location holes are drilled, configuration is accomplished, final holes are drilled for eye lets and/or terminals, epoxy coating is applied, eyelets and/or terminals are installed, soldering is performed, and final inspection and packing are performed, before the completed boards are sent to shipping. In a few instances, the process described is not followed completely. These instances occur when customers provide Process Flow Diagram: Blitz Company =============================================================== | ( (
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age unit production costs decrease from a projected $8.14 for an output of 70,000 units per annum to a projected $6.00 for na output of 250,000 units per annum. Marginal cost data for the different 4
Table 1
Production Costs for Selected Annual Output Rates
===============================================================Annual Output (units) 70,000 130,000 190,000 250,000
Total revenues (a) $ 809,900 $1504,100 $2198,300 $2892,500
Average unit price (a) 11.57 11.57 11.57 11.57
Direct material (b)* $ 178,180 $ 285,780 $ 373,710 $ 462,800
Chemicals (c)* 56,695 105,285 153,880 202,475
Shop Wages & foreman's salary (d)* 153,880 285,780 395,695 520,650
Depreciation (e)* 8,695 8,695 11,095 11,095
Other direct (f)* 32,395
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Some common words found in the essay are:
Blitz Company, Notes Average, Output Rates, COST ANALYSIS, FLOW DIAGRAM, Shop Wages, Shipping Customer, | /, / |, / | /, Refer Table, KPR Dipping, / /, | / /, / / |, | / |, Drill Holes, blitz company, average unit, , square foot, sales price, , 1157 1157, production costs,
Approximate Word count = 1791
Approximate Pages = 7 (250 words per page)
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