Motivation & Self-Actualization

In addition to perceiving success as an ongoing process, motivational writers such as Norman Vincent Peale, and more recently, Michael Korda and John T. Molloy, have emphasized the importance of self-confidence in one's abilities as being a key feature of success. Such confidence is the result of faith and positive thinking, according to Peale, while Korda and Molloy downplay faith (at least in Peale's Biblical sense) and instead celebrate the "me" factor in success. For example, Korda and Molloy both disassociate morality from success, and substitute instead a philosophy which celebrates the end result of personal success ("me-centered") with less regard as to how it was achieved.

All three motivational writers, however, emphasize the relative nature of success. Peale writes, "Do not be awestruck by other people and try to copy them. Nobody can be you as efficiently as YOU can" (16), thus downplaying unrealistic comparisons with those who may achieve more than you. In his chapter on success and failure as oppos

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r, it is just as readily applicable to all fields, including the arts and humanities. In any endeavor, personal satisfaction is more crucial to the ongoing process of success than any more material measure of achievement. Works Cited Korda, Michael. Success! New York: Random House, 1977. Molloy, John T. Molloy's Live for Success. New York: Bantam Books, 1981. Peale, Norman Vincent. The Power of Positive Thinking. Englewood Cliffs: Prentice-Hall, Inc., 1956. The world of advertising as it relates to the alcoholic beverage industry is full of subliminal manipulation aimed at specific demographics. A survey of alcohol advertising reveals that very specific segments of the drinking (and non-drinking) population have been skillfully targeted in an attempt by the industry to capture a specific demographic, or segment of the buying public. The public, for its part, should be conscious of such attempts at subliminal manipulation. Aware consumers--those who are forewarned of advertising strategies aimed at manipulation and control through subliminal messages--can thus be forearmed to resist making purchases on the basis of emotion over reason. In addition, the alcoholic beverage industry's power in the marketplac
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