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The Lynn Educational Alternative Program (LEAP)

The Lynn Educational Alternative Program (LEAP) is affiliated with Lynn University and targets post-secondary students with learning disabilities. The program offers training in food service and human services with the goal of providing the necessary skills to learning disabled individuals to enable them to lead productive and independent lives. LEAP, located in upstate New York, has met with considerable success in its domestic marketing efforts and is now considering expanding its market overseas. The United Kingdom was chosen because of the common language and similar culture; students coming to LEAP from the United Kingdom will have fewer external obstacles to overcome than those coming from other nations where language and culture are more differentiated from the United States. In order to promote LEAP to the overseas market, a short video has been produced highlighting the program and its environment. This research outlines a promotional strategy for that video.

Education in the United Kingdom has come under increased scrutiny and criticism in recent years ("Empire Building," August 28, 1993, p. 54). Much of this focus has been on elementary and secondary education with little attention paid to post-secondary schooling ("Trying," November 20, 1993, p. 62). The concern focuses on preparing individuals for entering the workforce (Eglin, May 1994, p. 14). Some pressure has come from industry groups who are seeking to better equip potential new employees for the workplace, while other pressure has been brought by educators and parents who want the students to be better able to compete. This emphasis comes about as the United Kingdom faces an increasingly global marketplace and when the government is increasingly unable to provide the services that large numbers of unemployed and underemployed require. While the United Kingdom has limited opportunities for those students with special needs such as learning disabilities, t...

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The Lynn Educational Alternative Program (LEAP). (1969, December 31). In LotsofEssays.com. Retrieved 07:37, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1701665.html