The Lynn Educational Alternative Program (LEAP)

Education in the United Kingdom has come under increased scrutiny and criticism in recent years ("Empire Building," August 28, 1993, p. 54). Much of this focus has been on elementary and secondary education with little attention paid to post-secondary schooling ("Trying," November 20, 1993, p. 62). The concern focuses on preparing individuals for entering the workforce (Eglin, May 1994, p. 14). Some pressure has come from industry groups who are seeking to better equip potential new employe

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n this way, the program gains credibility by having "straight" news stories. The video can be mentioned in these articles and readers can request the video based on information in these articles. This strategy is intended to attract most members of the primary target audience. Public Relations Firms Although the strategies outlined above could be implemented from the United States without involving a local company, the program has a much greater chance of success if a public relations firm is hired in the United Kingdom. Of course, this company may have additional strategies not outlined here for the promotion of the video. A public relations firm is much more familiar with the market and can provide assistance in finding the best placement for stories and direct mail campaigns. In addition, the company could work with Lynn University to develop an advertising program that is tailored to the different culture and needs of the United Kingdom. This company would also be responsible for writing the profiles and success stories that would be placed in journals and magazines in the market. At the very minimum, a public relations firm would be able to edit the copy of these stories (which might be prepared in the United States
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Some common words found in the essay are:
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Approximate Word count = 2455
Approximate Pages = 10 (250 words per page)

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