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Office Design In developing a company in a given

In developing a company in a given industry, most people think of issues of a business plan, a location, personnel, procedures to be followed, accounting systems to be instituted, and today, the computer system that would best serve the business. What many fail to consider is the importance of office design, which will be considered here in the context of international advertising with reference to three firms and the architectural design they developed for their offices. The three firms are Wells BDDP in Manhattan, BBDO West, and Ogilvy and Mather in Chicago. An analysis of the designs for these three firms will show how their respective architectural firms solved problems, shaped the office for the kind of business done, and created an image that would appeal to clients while serving the business needs of employees and management. From this analysis will emerge ideas about proper design and a selection of which of the three has done the best job in addressing the issues involved.

Frantois de Menil is the architect responsible for the Wells BDDP office in Manhattan. In a report on this office in Interior Design, the author notes that office design issues finally come down to basic questions of real estate, personnel count, and specific business concerns, which usually take precedence over any conceptualizing about the workplace. Wells BDDP is part of the Omnicom group, and to solve its problems, the company presented de Menil with a package of issues to be solved. The agency has 400 employees. Before the creation of this office, these employees were housed on several floors of a midtown Manhattan office tower and also in spaces in other office locations. Most of these offices fit the traditional, hierarchical business environment plan used by many companies. The intent for the new space was to bring all the employees together, but at the same time the architect was charged with effecting a different vision of the corpor...

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Office Design In developing a company in a given. (1969, December 31). In LotsofEssays.com. Retrieved 09:49, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1701725.html