Graphic Designer Josef Muller-Brockman

Graphic design began with written language and over the centuries evolved into a significant element of communication. Using words and pictures to present ideas visually is a creative as well as a technological process. Historically cultures have presented visual communication in their own styles, reflecting the socio-cultural influences of each and impacting how the graphic designer will solve a particular design problem. Josef Muller-Brockman, a seminal figure in the Swiss design movement of the mid-20th Century, developed a clear, objective, orderly style and design philosophy that made him a theorist as well as a practitioner of graphic design. Rather than employing a style that would reflect only his specific culture, Muller-Brockman sought a universal language, although the strict order of his style may be attributed to traits particular to the Swiss.

He insisted on "an absolute and universal graphic expression through an objective and impersonal presentation, commu

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Category: Arts - G