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Health Club Operations Hansol Healthland is a company committed

Hansol Healthland is a company committed to opening and operating upscale health clubs targeting the Korean population of Southern California. The company is relatively new, and competes with strong and established organizations such as Bally's (which operates Holiday Spa, Nautilus Aerobics Plus and Sports Connection), L.A. Fitness and Family Fitness Centers. Of the many health club facilities in the Los Angeles area, most are single-facility operations, meaning that members join a single club and work out at that club exclusively. There are, however, several multi-facility operations, including those listed above. Most of the area health clubs are not considered upscale; thus while positioning itself as an upscale club limits the potential market for Hansol, it also limits the competition.

The company is hoping to capitalize on the continued interest in fitness that has outlasted the fad of working out that erupted during the 1970s. To this end, it is targeting not only the 18-35 year-old market, but also the over 64-year old market as senior citizens are now engaged in actively pursuing better fitness.

Although the company operates in the metropolitan Los Angeles area, it targets mainly Korean customers, and is seeking to position itself as attractive to consumers with higher-than-median incomes.

The primary product that health clubs offer is facilities in which members can exercise. This, however, is not the product that the health clubs actively promote; the local high schools offer equipment and space for exercising that can be accessed during daylight hours. What the health clubs are promoting is a certain lifestyle, and accessibility to better health, longer life, and better quality of life. At the same time, what sets one club apart from another is the perceived quality of the workout experience. For some clubs, exclusivity is important to members, and most members who pay an annual or monthly dues expect cl...

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Health Club Operations Hansol Healthland is a company committed. (1969, December 31). In LotsofEssays.com. Retrieved 11:58, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1701818.html