Hansol Healthland Study Hansol Healthland is a new company t

Hansol intends to target the large Southern California Korean community, a market that it feels has not been adequately targeted by the fitness industry. The owner, Tae Hyun Kim, has successfully operated liquor stores in the Southern California area, but has no experience in fitness clubs, other than as a member.

At this point, Kim has successfully gathered financial backers for his project and is willing to invest the proceeds from his liquor stores in the operation. He is targeting the 18-64 market, with an emphasis on the upscale Korean individual who does not feel comfortable attending the other fitness clubs in the area. Hansol Healthland clubs will be upscale in image and will strive to maintain that image and exclusivity through premier pricing strategies and through the amenities offered at the various facilities that are not commonly found at other fitness organizations.

The company is still in the formative stages, and needs to find managers and employees who understand the market niche that Kim has targeted. There is some question as to whether managers can be found who have experience both in the fitness market and in the Korean community, and whether the instructors and counselors who a

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em Hansol's most significant external problem is its competition and the lifecycle state of the market as a whole. The fitness market in Southern California is a mature market, with most clubs having regular members. While new members are constantly being sought, the market is not in the highly explosive growth stage that characterized it during the late 1970s and early 1980s. Because of this, the participants in the market are very jealous of their market share, and anxious to maintain that share when new competitors such as Hansol appear on the scene. Some of the participants, such as Family Fitness or Bally's are well-funded to the point that they can offer discounts designed to undercut the competition. Once the competition is eliminated from the market, these companies can increase their prices, or they may realize continued revenue from their increased market share. If Hansol were operating a single club, its presence might go unanswered by the major competitors since a single club would not offer a significant challenge to their market position. However, since Hansol is intent on operating multiple clubs, it is likely that the competition will take swift action, most likely in increased promotional activities, desig
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Some common words found in the essay are:
Southern California, Fitness Bally's, Direct Mail, Hansol Healthland, VIP Couple, Han's CPA, Note Caution, Components Income, Hansol Hansol, California Korean, southern california, korean community, fitness market, clubs hansol, experience fitness, fitness clubs, direct mail, mature market, fitness clubs hansol, individual memberships, kim successfully, experience fitness market,
Approximate Word count = 1229
Approximate Pages = 5 (250 words per page)