Career of Vince Lombadi

Green Bay Packer quarterback Bart Starr, writing in Super Bowl: The Game of Their Lives, writes of the pride for the National Football League which Lombardi instilled in his players as they prepared for the first NFL-AFL Championship Game in 1967. This was not an idle build-up based on pride as individuals, but was instead a part of Lombardi's overall approach which stressed the giving of the individual's all for the sake of a larger, team-oriented goal. Therefore, in 1967, Lombardi emphasized the pride of the players not only in their team, the Green Bay Packers, but also the league of which the Packers were a part--the NFL in its first head-to-head combat with the upstart American Football League. Lombardi, writes Starr,

said that the Green and Gold [Green Bay's colors] was meant to carry all its history, tradition, and prestige into the game, and to fulfill our obligation. We were convinced. We felt privileged and blessed to be in the NFL and to be part of its growth, and now we took great pride in being its standard bearer (Peary 2).

Perhaps the most powerful motivating mess

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ht made on the field. Wright is an unusually amiable man, and he was not broken by Lombardi's tirades as some players might have been. Here is Lombardi's own explanation for the way he treated Wright and the coaching and motivating purpose behind such treatment: Did I hate him, or even dislike him? No, not for a moment. . . . He's one of the most likable men on our squad. That's his problem. He has all the size and ability he needs to be a great one, but he loves everybody. . . . When you criticize him, he laughs. . . I was trying to get him to hate me enough to take it out on the opposition, because to play the game, you must have fire in you, and there is nothing that stokes that fire like hate. I'm sorry, but that is the truth (Thorn 300). The "game" was simply a special realm for Lombardi, where he would use whatever motivating techniques he had to use to fire his players up to do their best for the sake of the team and victory. Football was akin to war for Lombardi, and the effective player and team were inspired by a hatred for the enemy, just as in war. Lombardi did not suddenly acquire his unique approach to coaching and motivating with the Green Bay Packers. To the contrary, he practiced his approach with high sch
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