Technology,Users & Video Ads
Video advertising is rapid
This is an excerpt from the paper...
Video advertising is rapidly replacing pop-up ads on the internet as the way to reach potential buyers. The technology produces television-quality video and audio without the technical problems usually associated with streaming media across the internet (Lyman, 2004). The video commercial online format delivers full-screen, broadcast-quality video over the internet in the form of 2-megabyte, 30-second video spots from companies and advertisers such as Pepsi, McDonaldÆs, AT&T and Honda. The full-screen advertisements use a patented precached delivery method whereby the ad is prepared during idle user time, and launched when the user transitions between two websites. The developers see the transition time between pages as the logical time to run the advertisements, which can be closed at any time by the user by just clicking on a close box the way normal Microsoft Windows are closed. The only fear is that these ads might annoy users if they interfere with normal online routines. One of the major benefits of video ads is the replication immediacy and emotional appeal of broadcasting, and the reinforcement for viewers because the ad is presented audibly as well as visually, so you can see and hear the advertisement at the same time (Alarilla, 2004). As more and more people switch over to broadband, advertisers are presented with more options for sending their message to potential buyers. The only limitation to video advertising
. . .
hown to increase brand awareness by 10 percent.
Three Hypotheses
1) Video ads will become more popular because of their high quality appearance, and their ability to combine audio and visual modalities. Because video ads are more like television ads, the advertisers can be more creative, making the ads more interesting and visually attractive to the consumer. The video component attracts more attention than a static ad because of the movement and activity on the screen, so they will be more attractive to the viewer. It has been shown that people are more tolerant of video ads than they are of pop-up ads (Advertising, 2004), and that pop-up ads are losing popularity even with advertisers because of the many programs available to block them (Reuters, 2004).
2) Video ads will grow in number because they can deliver
highly targeted advertising in a more personalized manner than pop-up ads or other forms of web advertising (Wegert, 2004). Customizing ads is important, and features such as an on/off button for sound and a WindowÆs-like closing mechanism are important concepts to be included in video ads. Sixty-six percent of people find targeted ads less annoying than other ads, and 59 percent of advertisers will boost ad spe
. . .
Some common words found in the essay are:
Jupiter Research, Questions Observations, Video Commercial, Microsoft Windows, Retrieved Jan, Users Video, AT&T Honda, video ads, Microsoft Unicast, pop-up ads, Blocker06010102htm Wegert, References Alarilla, video ad, jan 31, retrieved jan, jan 31 2005, retrieved jan 31, 31 2005, online video ads, 2004 video, lyman 2004, advertising 2004, online video, lyman 2004 video, percent internet users,
Approximate Word count = 1319
Approximate Pages = 5 (250 words per page)
More Essays on Technology,Users & Video Ads
Video advertising is rapid
|
Customer Service
to Over
32,000 Professionally Written Papers!!!
