Women and Public Relations
Although the ter
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Although the term "public relations" was not coined until 1919, it did not emerge as a part of the public consciousness until the 1960s and 1970s (Mercer, 1989, p. 5). Today public relations has emerged as a thriving $0.5 billion-a-year industry with an expectation of a 12% annual growth rate (Mercer, p. 5). Scrutiny of these dates indicates that the growth of public relations, understood as the art of creating and sustaining a positive public image, coincides with important changes in the social and economic status of women. First, in 1919 at about the same time the phrase "public relations" was born, the American suffragette movement was successful in its campaign for women's right to vote. Secondly, public relation's first boom period in the 60s and 70s coincides with the rise of feminism and the reshaping of the personal and social roles of women. Scrutiny of public relations and women's changing roles in the 20th century emphasizes the centrality of controlling the image in modern culture and women's contributions to its fashioning. "Today women have achieved more success in public relations than in almost any other profession" (Rotman, 1995, p. 13). The molding of public opinion in the US is as old as the country itself, dating back to the patriots' earliest efforts to hasten the start of the American Revolution by passing the Declaration of Independence (Rotman, p. 12). Statesmen such as Alexander Hamilton and James Monroe "practiced it intuitively" when the
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public relations and advertising agencies abound.
Melba Beals' success as a high profile publicist began with her acquiring Melvin Belli, "King of Torts", as her first client. Later, among her many success stories, is her strong contribution to the international success of Patricia Montandon's worldwide peace pilgrimage known as Children as Peacemakers (Beals, 1990, p. xii). Beals currently works independently as a business consultant and publicist. Shirley Polykoff, elected as Advertising Woman of the Year in 1967, tells of her own high profile tales of success with Clairol campaigns in Does she ... or doesn't she? Able to tap into her own intuitive understanding of women's haircoloring needs and fantasies, Polykoff's public successes led to her founding her own company. On the bookjacket, Gloria Steinem comments "as a woman in a field that didn't favor women she has broken many barriers." Public relations has always been at least a degree kinder to the women in its ranks than those struggling to make it strictly in advertising.
Lois Wyse has always understood the importance of strong public relations in the building of her own empire. Initially started as an outgrowth of her weekly column for the Cleveland Press,
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Approximate Word count = 2595
Approximate Pages = 10 (250 words per page)
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