Bibliographic Citation Osgood, C.E. & Tannenbau

This article presents and experimentally tests the congruity theory of attitude change.

The congruity theory of attitude change, which is the theoretical framework of the study, holds that:(a) people strive to maintain consistency among the components of their belief system; (b) the components of a person's belief system most likely to produce attitude change are the existing attitude toward the message, the existing attitude toward the source of the message, and the nature of the message itself (a positive or negative message); (c) inconsistency in the components of one's belief system motivates behavior to resolve it; and (d) resolution will also be in the direction of rest

. . .
Some common words found in the essay are:
Methods Procedures, Findings Statistical, Research Questions/Hypotheses, Nature Study, attitude change, Tannenbaum PH, belief system, Psychological Review, congruity theory, existing attitude, methods procedures, message and/or, positive negative, content message, and/or source, message and/or source, congruity theory attitude, content message and/or, existing attitude source, theory attitude, amount attitude change,
Approximate Word count = 589
Approximate Pages = 2 (250 words per page)