Bibliographic Citations Burhans, D.T. (1971). Th

Burhans, D.T. (1971). The attitude-behavior discrepancy problem: Revisited. The Quarterly Journal of Speech, 57, 418-428.

This article is a theoretical discourse on the relationship of attitudes to attitude-related behavior, e.g. the relationship between prejudice (an attitude) and discrimination toward others (a behavior).

The presented theoretical discourse has two purposes. These are: (1) to explain why existing research in the area has found only weak correlations between measures of attitude and measures of attitude-related behaviors; and (2) to modify Fishbein's existing theor

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