The business strategy at Nordstrom, Inc. focuses on providing customers with outstanding levels of customer service and the highest level of product quality. The emphasis on the customer in this business strategy allows the company to charge somewhat higher prices than many competitors; however, Nordstrom customers benefit from a high value / cost ratio because of the levels of product quality and customer service.
With respect to profitability, Nordstrom's performance is both better and worse that the industry norms, depending
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