Issues in 1960s America
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Question 1. John F. Kennedy's "New Politics" was based in part on the emergence of television as a medium capable of being used or manipulated by political candidates pursuing electoral support. As David C. Whitney (p. 308) has noted, the highlight of Kennedy's campaign for the presidency was a series of four televised debates between Kennedy and Richard F. Nixon, "the first time in history that most of the American people were able to see and hear both major party candidates state their views and question each other face-to-face." Kennedy's governing strategy involved bringing to the presidency what Paul Johnson (p. 856) described as a mastery of public relations. Kennedy selected an impressive group of academics and businesspeople to serve in his administration and drew upon their expertise in shaping both foreign and domestic policy. However, Kennedy's closest adviser was his brother, Robert Kennedy, who he appointed as Attorney General and who fulfilled many of the obligations of a chief of staff.
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Approximate Word count = 688
Approximate Pages = 3 (250 words per page)
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