Functions of Public Relations According to the Pu

Regardless of whether addressing an internal or an external public, an effective communications plan must coincide with an organization's goals (Wikipedia, 2005). Internal functions of public relations are those that are directed at the "internal public" of an organization: its employees or its Board of Directors. Internal motivation is a vital factor that affects the bottom line by building morale, enhancing productivity and creating team spirit. It also helps recruit qualified people and retain them.

External functions of public relations are those areas of communication that are directed toward anyone outside of the organization: the community, the media, the shareholders, the government, lobbyists, or public opinion.

Organizational public relations are internal functions. Employees of a company play a vital role in creating and maintaining the im

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Approximate Pages = 3 (250 words per page)