Coach Mission Statement

The mission statement of Coach states that it "seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling" (Coach). Coach believes it represents, "a unique synthesis of magic and logic that stands for quality, authenticity, value and a truly aspirational, distinctive American style." They add that, "Everything we make, advocate or engage in reflects the attributes of the brand." At Coach, customer satisfaction is paramount. Coach states that,

"Our responsibility to our internal and external customers calls for impeccable service to ensure that their needs are always met. By treating customers like guests in our own home, we seek to esta

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