The advantage of the company is that its product can be used to create nearly any physical object. Also, children are familiar with the building system. The core competency of this part of the Lego Company is applying this preexisting conception that Legos are fun to learning situations that children and adults might otherwise avoid. Lego Education is making the most money on its robotic products (Store Section). The prices are substantially higher, even though there only a few extra components that cost little to produce.
The company is doing well in two major areas, robotics and engineering. The robotics projects are high-tech, complicated projects that entice both adults and children. The engineering projects, such a
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