Eastman Kodak Company

Kodak announced that it would make no significant investments in the traditional consumer film business, but Kodak did begin actively making private-label film under non-Kodak brand names and became more aggressive in pursuing market share in the film business. This represented a dramatic shift from its previous strategy of using brand image to demand a premium for its branded film.

The problems facing Kodak parallel the problems of many companies whose business models has been threatened by rapid changes in technology, but the success of this dramatic change in tactics was never certain. However, if Kodak had done nothing it might have suffered the same fate as Polaroid Corporation. Polaroid, a long-term rival of Kodak was forced into bankruptcy protection in 2001 after its repeated efforts to introduce new products to replace its outdated instant photography products continued to fail.

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Approximate Word count = 888
Approximate Pages = 4 (250 words per page)

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