MARKETING COFFEE IN EASTERN EUROPE This research

The collapse of the Communist Bloc in Eastern Europe was widely interpreted as a boon for the economic welfare of all Europe. The Communist collapse, together with the increased economic integration within the European Community (EC) beginning in 1992 as a result of the implementation of the Single Act of Luxembourg, was widely heralded as the beginning of a new economic era for Europe. Lastly, the ratification of the Treaty of Maastricht by the member nations of the EC was expected to usher in a new age of European political unity.

Three years after all of this unbridled optimism surfaced, however, The Economist (1992c, p. 51) referred to Europe as the "nightmare continent." Former Soviet republics are fighting with one another. Ethnic minorities in some former Soviet republics are challenging the new government. The former Yugoslav federation has slipped into a devastating civil war in BosniaHercegovina, where Bosnians, Croatians, and Serbs are all at work killing one another. In Czechoslovakia, a socalled "velvet divorce has been negotiated between the two major e

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ountry with an economy closest to a western model, grew an average of sixpercent in the 19711975 period, fourpercent in the 19761980 period, and onepercent in the 19811985 period (Economist, 1992a, p. 49). The 19861990 period witnessed an average onepercent per year decline in growth, and the decline in 1991 was three percent (Economist, 1992a, p. 49; Economist, 1991, p. 58). Czechoslovakia, whose economy is also considered advance (by western standards) in comparison with other East European economies, also grew at the rate of sixpercent per annum (average) in the 19711975 period and fourpercent in the 19761980 period (Economist, 1992a, p. 49). In the 19811985 period, Czechoslovakia recorded an average annual growth of twopercent (Economist, 1992a, p. 49). Czechoslovakia continued to grow at an annual average rate of onepercent in the 19861990 period; however, a staggering decline of sevenpercent was recorded in 1991 (Economist, 1992a, p. 49; Economist, 1991, p. 58). The release from Communism in 1989 has not led to the economic promised land for the Eastern European countries in the early1990s. Nevertheless, hope for improvement continues to abound (Economist, 1992b, p. 57). Market Size The discussio
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Approximate Word count = 4415
Approximate Pages = 18 (250 words per page)

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