Research Study & Methodology

Executive Summary iii

1  Introduction 1

Introduction 1

Problem Statement/Purpose 1

Background of the Problem 2

Research Questions 2

Operational Definitions 3

Dependent and Independent Variables 4

Definition of Technical Term 4

Hypotheses 4

Scope and Limitations 5

General Procedures 6

Summary 6

2  Literature Review 8

Introduction 8

Theoretical Framework 8

Review of the Literature 27

Problem and Methods 31

Summary 33

3  Methodology 36

Introduction 36

The Research Design 36

Research Design Strategy

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eveloped a theory of motivationthe twofactor modelwhich is often confused with Maslow's hierarchy of needs. The twofactor model divided the factors involved in an individual's organizational life into hygiene factors and motivation factors (Herzberg, 1966, p. 169). Maslow's hierarchy of needs and Herzberg's twofactor model are not identical (Maslow, 1971, pp. 220, 284). Herzberg included such factors as compensation, working conditions, an so forth in the hygiene group. An unsatisfactory status of any of these hygiene factors could, thus, result in a disincentive for the individual to perform productively. By contrast, however, a satisfactory status for the factors would not motivate the individual to exceptional levels of performance. Herzberg's motivational factors included such things as opportunities to achieve, opportunities to gain responsibility, and so forth, as motivational factors in the organizational life of an individual, the absence of which would not result in any disincentive to perform. A satisfactory status for these factors would motivate an individual to seek exceptional levels of performance. Maslow recognized the significance of lower order needs as motivators. He contended, however, that,
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Approximate Pages = 38 (250 words per page)

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