Business Plan for Women's Clothing Store

The following business plan outlines the organizational design and operational control of a new small business. This business is a women's retail clothing store which, for the purposes of this plan, is called simply "Her Place." The business plan for Her Place can be characterized as in part charcteristic of any successful smallbusiness startup plan, and in part specific to the women's clothing business. Basic operating issues for Her Place finance, staffing and employee relations, management controls, insurance, to name a few are those characteristic of most small businesses. Industryspecific factors effecting Her Place include the interrelated elements of the type, style, and price of clothes sold (e.g., sportswear, professional and business clothes, highfashion, maternity, etc.), the demographics of the target clientele (e.g., children, "junior," age and income range, etc), location (mall or street, area, etc.), and others.

Goal: the goal of this Business Plan is to to establish Her Place as a successful boutique within one year of opening its doors, and within eighteen months from the present.

Method: this Business Plan breaks the overall process of opening Her Place for business into a series of task requirements which should be met by certain target dates if the whole project is to remain smoothly on track. For example, a location must be obtained and suitably remodeled before ordered merchandise begins to arrive, or the merchandise

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dened redefinition of American ideals of beauty and style (Lord, 1990). Once the decision is made what sort of styles to order, the practical problems of where and how to buy, and the mechanics of placing orders, come to the fore (Shafter and Greenwald, 1976: 3162). Clothing wholesalers take as wide a variety of forms as retailers do, appealing to different market segments and offering different types of services to their retailbusiness customers. An interesting recent development is the factory outlet store in urban areas, which is patronized by both retailers and individual members of the buying public. This provides an opportunity for the business buyer to see what the final customer is looking for and at. A key to successful retail marketing is understanding what the customer really wants. By "really" we do not mean mysterious subliminal motivations, but the desires that go into a buying choice. Customers want certain qualities, but the qualities they actually shop for are those which they feel contribute to the desired qualities. This can be diagrammed as follows: The vertical axis shows "what" items what the customer wants. The horizontal axis shows "how" items which are seen as contributing

Category: Business - B