Members
Login
Sign Up!!!
Categories
Arts
Business
Custom Research
Economics
Film
Foreign
Government and Law
History
Literature
Medical
Miscellaneous
People
Personal Essays
Philosophy
Psychology
Science and Technology

Support
FAQ
Customer Service
Site Search

     Home Customer Service Acceptable Use Policy Site Search

     Enter Search Topic:
 

Already a member? Go here to log in and view the entire paper!

Join Now!
by: Credit Card
Join Now!
by: Online Check
Membership Benefits

Business Plan for Women's Clothing Store

This is an excerpt from the paper...

The following business plan outlines the organizational design and operational control of a new small business. This business is a women's retail clothing store which, for the purposes of this plan, is called simply "Her Place." The business plan for Her Place can be characterized as in part charcteristic of any successful smallbusiness startup plan, and in part specific to the women's clothing business. Basic operating issues for Her Place  finance, staffing and employee relations, management controls, insurance, to name a few  are those characteristic of most small businesses. Industryspecific factors effecting Her Place include the interrelated elements of the type, style, and price of clothes sold (e.g., sportswear, professional and business clothes, highfashion, maternity, etc.), the demographics of the target clientele (e.g., children, "junior," age and income range, etc), location (mall or street, area, etc.), and others.

Goal: the goal of this Business Plan is to to establish Her Place as a successful boutique within one year of opening its doors, and within eighteen months from the present.

Method: this Business Plan breaks the overall process of opening Her Place for business into a series of task requirements which should be met by certain target dates if the whole project is to remain smoothly on track. For example, a location must be obtained and suitably remodeled before ordered merchandise begins to arrive, or the merchandise

. . .
dened redefinition of American ideals of beauty and style (Lord, 1990). Once the decision is made what sort of styles to order, the practical problems of where and how to buy, and the mechanics of placing orders, come to the fore (Shafter and Greenwald, 1976: 3162). Clothing wholesalers take as wide a variety of forms as retailers do, appealing to different market segments and offering different types of services to their retailbusiness customers. An interesting recent development is the factory outlet store in urban areas, which is patronized by both retailers and individual members of the buying public. This provides an opportunity for the business buyer to see what the final customer is looking for and at. A key to successful retail marketing is understanding what the customer really wants. By "really" we do not mean mysterious subliminal motivations, but the desires that go into a buying choice. Customers want certain qualities, but the qualities they actually shop for are those which they feel contribute to the desired qualities. This can be diagrammed as follows: The vertical axis shows "what" items  what the customer wants. The horizontal axis shows "how" items  which are seen as contributing
. . .

Some common words found in the essay are:
Shafter Greenwald, Fixtures Delivered, Location Operation, Business Functions, Merchandising Selection, , Sales Service, Business Plan, Shath Ram, Color Simple, market research, line functions, business plan, shafter greenwald 1976, sales force, retail business, shafter greenwald, outlet store, greenwald 1976, women's retail, women's fashion, axis items , factory outlet store, business licences obtained, women's apparel industry,
Approximate Word count = 3203
Approximate Pages = 13 (250 words per page)

More Essays on Business Plan for Women Clothing Store

Design of a New Small Business 3231 words
Express Store The store is Express, part of a chain of 1465 words
Profile of Liz Claiborne, Inc. 1463 words
Pantyhose Market Manufacturers of panty hose have lon 2763 words
Impact of the Industrial Revolution in Europe 2896 words
American Express 3327 words
American Express Annual Report Analysis 5832 words
The Matrinic Corp. 3863 words
AVON 3523 words
Examines Various Aspects of Marketing 1622 words
Membership Benefits
Click here to Join Now!
by: Credit Card
Click here to Join Now!
by: Online Check






to Over 32,000 Professionally Written Papers!!!
 


All papers are for research and reference purposes only!
Copyright © 2009 LotsOfEssays.com
All rights reserved. Webmasters make $$$ NEW