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NASA PR Campaign
The marketing and public r |
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The marketing and public relations campaign developed for the National Aeronautics and Space Administration (NASA) combines expanded use of the pre-existing interactive NASA educational Web site, NASAExplores.com, with the development of a nationwide science curriculum for use in grades K - 12 in the American public school system. The goal of the program is to increase awareness of NASA's scientific contributions among a new generation of Americans and to engage school-age Americans in a meaningful scientific study, working to improve learning outcomes by means of enhanced use of technology and a curriculum that addresses national standards (NASA exploresà., 2004). The proposed time frame for the project includes a one-year pilot study, followed by no less than 5 years of program delivery. Cost for the program is estimated at over $10 million per year, once start-up costs for development have been expended. It is anticipated that a well-known spokesman (such as a former astronaut) and other NASA staff
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Category: Science - N
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