Johnson & Johnson Case Analysis Introducti

Johnson & Johnson is located in New Brunswick, New Jersey and employs approximately 109,100 workers of whom 50,000 are in the United States (Johnson & Johnson, 2004b). Basic financial data on Johnson & Johnson's status are as follows:

. Worldwide sales in 2003 were $41.9 billion

. Net earnings for 2003 were $7.2 billion

. Diluted earnings per share for 2003 were $2.40

. Dividends have been issued to shareholders every

quarter since 1944 and raised each year for 42 consecutive

. Sales have increased each year for 71 consecutive years

and double digit earnings increases reported for 19

consecutive years (Johnson & Johnson, 2004b).

Johnson & Johnson is positioned within the pharmaceutical industry, itself driven by innovation and technology. As Hamer (2004) has noted, over the counter (OTC) drugs repre

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