The Growth of Disney Animation
Walt Disney's in
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Walt Disney's ingenuity led to many ideas involving talking mice, flying elephants, and the laughter of children. The history and success of animation involves the contribution of many people and companies. This report, however, will focus on the growth of Disney animation and will highlight some important achievements. Animation has grown tremendously since Walt Disney first created Oswald the Lucky Rabbit and Alice Comedies in the early 1920's. Steamboat Willie--the first cartoon to feature synchronized sound--introduced Mickey and Minnie Mouse in 1928. Mickey and Minnie were joined shortly after by other Disney characters, beginning with Pluto in 1930 and Goofy in 1932. With the introduction of Goofy, Disney also became the first to add full color to cartoons. Donald Duck made his debut in 1934 and after five years even surpassed Mickey in popularity. In 1930, Walt Disney had a hunch that the world was ready for the first full-length animation feature. Risking his business, he developed Snow White and the Seven Dwarfs, although he knew that no one had ever sat through a feature-length animated film before. Snow White (1937) became a hit, saved Disney's business, and spun off the studio's subsequent animated features. Snow White to this day is a very powerful and emotional film. In fact, so many youngsters at the premiere at Radio City Music Hall wet their pants being frightened by the Wicked Witch's transformation into the ugly, warty apple woman that t
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ical innovation in the film industry. He wanted more time devoted to the detail of the artwork, with more observation in the drawings of the characters. This was a great expansion for animation. Cinderella became another unforgettable Disney fantasy. Films that came after Cinderella were Alice In Wonderland, released in 1951, and Sleeping Beauty, in 1959. The last animated feature Walt Disney oversaw was Junglebook in 1966.
Disney animated features have always done well at the box office, reaching the top of the charts, despite most of the sales being reduced-priced tickets to children under 12. Disney, with its mix of new animated products and classic reissues, generated more than $200 million at the box office between 1985 and 1987. With Snow White's rerelease in 1987, receipts of more than $20 million at the box office are no surprise. Factoring in the inflation of ticket prices and the increasing number of screens, many of Disney's top-grossing original releases would each initially have grossed in excess of $45 million, based on the number of tickets sold. For example, Snow White made $10 million at the box office when it was originally released. Disney's other historical top grossers are Peter Pan (1953), La
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