Bajaj Motorcycles
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According to the official Bajaj Auto Limited website online, Bajaj is a leading manufacturer of motorcycles, scooters or ungeared two wheelers, and three wheelers in India. The three wheeler is considered both as a passenger carrier and as an economical and reliable delivery vehicle. Bajaj is one of India's ten largest companies in terms of market capitalization and as among the top five in terms of annual sales revenues. The company was founded in 1945. From 1948 to 1959, Bajaj imported scooters and three-wheelers from Italy but in 1959 the company obtained a production license. Bajaj started producing scooters in 1961 and three wheeler products in 1962. Today, the company is a market leader with annual production of more than 1.35 million units. Over time, Bajaj successfully transformed itself from a scooter to a motorcycle manufacturer. The company originally ttargeted the lower end, entry level motorcycle market but over time Bajaj has developed larger and more powerful motorcycles that retain the company's reputation for reliability. In a joint venture between Bajaj and the Maharashtra State Government and its Westerns Maharashtra Development Corporation, a manufacturing plant was built in Maharashtra State in which scooters are built. The scooters from the original production plant as well as a second facility built in 1984 are distributed, marketed, sold and financed through Bajaj's distribution network and under the Bajaj brand name.
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s that did not grow rapidly was export sales. Exports grew at a relatively modest 1 percent of the market. It is important to note that the increase in gross sales revenues is closely matched by an increase in earnings after tax. The growth in after tax profit between the first fiscal quarter of 2005 and the first quarter of 2006 was 27 percent. As a result, the company's stock price has almost doubled in the last twelve months. A year ago, the stock was selling at 846 rupee and recently it closed at 1549 rupee per share.
Bajaj Auto Finance Limited (BAFL) is a related company. BAFL is a leading provider of consumer credit in India. In a year to year comparison, BAFL increased the amount financed by 40 percent. BAFL offers a number of different financing options and while most require a 10 percent down payment, at least one financing option involves no down payment at a substantially higher interest rate.
SWOT Analysis: Environmental factors internal to the firm are classified as strengths or weaknesses. Environmental factors external to the firm are classified as opportunities and threats. Thus, threats must be addressed, and weaknesses should be converted to strengths whenever possible. The SWOT analysis for Bajaj
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Approximate Word count = 1204
Approximate Pages = 5 (250 words per page)
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