1. BC Weekends offers a unique service in that it offers primitive activities to its clients.
2. The product fulfills the needs of customers who want to escape from the rat-race, from technology and all it entails, and go back to a simpler lifestyle.
3. BC Weekends wants people to view its services as offering a highly unique and fulfilling experience of truly "getting back to nature."
4. Bc Weekends' competitors have many activities available, such as sky diving, snorkeling, flying in military jets, piloting a helicopter, climbing mountains, etc., but they are all done with the latest in technology and equipment, and with all the comforts of home.
1. Several methods will be used to attract visitors to the company website. First, the domain name, BCWeekends.com is distinctive, easy to remember, and says it all (Spencer). Next, the website address will be submitted to the major directories like Yahoo, Open Directory and LookSmart. Requests will be made that niche sites and vertical portals in the industry link to the BC Weekends site. Next, BC Weekends will try for a top position on the major search engines, Google and Yahoo.
2. The stickiness strategy will be to have scenarios on the site of possible activities, such as a camp in the mountains, where the food is all hunted or gathered; the building of a canoe to go fishing in the jungle, etc. Stories from previous adventures will be told by participants. Discount coupons will be available for those booking through the website. Many websites are available which have free, downloadable material which can be used to liven up the site, e.g. with cartoons (Internet).
3. Advertising campaigns will be run in travel magazines and travel sections of major newspapers. They will also run in popular magazines which cater to people interested in nature and the environment and its preservation, e.g. National Geographic, Nature.
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