Apple Computer Can a company which once uses a tech

Apple Computer participates in five business segments: computer hardware, operating systems, Claris systems (application software), printers and scanners (peripherals) and Newton personal assistants, plus some miscellaneous operations. The following chart illustrates the contribution to revenue from these segments (Burrows 35):

When founded in the mid-1970s, Apple set out to manufacture a computer which would be affordable by large numbers of people and which would be easy to use. That goal was continued when the Macintosh was introduced in the mid-1980s and the company sought to gain access to markets which it had not penetrated to that point. Apple did not license its operating system to other companies (as IBM did with its Microsoft operating system) but instead relied on the high quality of the machines to bring consumers to Apple. The company also refrained from discounting its machines and continued to charge a premium for its products even as IBM-clones were competing in an increasingly price sensitive market. The company felt that its commitment to quality and to easy to use software wou

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alysis Competition comes in the form of hardware manufacturers (IBM and Compaq, along with many "clone makers"), software manufacturers (primarily Microsoft), and peripheral manufacturers such as Hewlett-Packard, against whom Apple competes with scanners and printers. IBM, Compaq and Dell Computers are the primary competitors in the hardware sector, although the company also competes against smaller manufacturers such as Gateway and companies without major brand name presence. These companies all manufacture personal computers which use Intel chip technology, and IBM also sells minicomputers and mainframes. IBM and Compaq sell through retailers who may also carry Apple products (such as office supply stores and computer retailers) while Dell is nearly exclusively a direct mail organization. These three companies have established clear niches for themselves, with IBM focusing on the business market, Compaq straddling the business and home market, and Dell focusing on the individual rather than group sale. Customers who choose a Compaq machine over an IBM machine may switch brands on the next upgrade, but are unlikely to move to an Apple machine; customers who do not purchase an Apple machine are unlikely to switch later to Mo
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Some common words found in the essay are:
Targets Apple, IBM Compaq, Power PC, Environmental Analysis, Hewlett-Packard Apple's, IBM Microsoft, Microsoft's DOS, Apple Computer, Apple Opportunities, Information Superhighway, personal computers, operating system, ibm compaq, production capacity, market share, internet world wide, hardware platform, microsoft software, ibmcompatible hardware, company's primary, girard kim, ibmcompatible hardware platform, world wide web,
Approximate Word count = 1935
Approximate Pages = 8 (250 words per page)

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