Honda & the 4Ps of Marketing
This is an excerpt from the paper...
The 4Ps of marketing are product, Price, Place, and Promotion (Volker, 1998). For Honda, the product is their new Ridgeline, their new pickup which goes on sale this Spring as a 2006 model (Healey, 2004). The truck debuted at the autoshow in Detroit in January, and the five-passenger, crew-cab, unibody pickup is Honda's first US pickup. The price is around $30,000, which places it in the same bracket as the high-end Honda Pilot SUV. Honda customers are typically buyers of compact cars and minivans, but the Ridgeline is de
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Some common words found in the essay are:
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Approximate Word count = 355
Approximate Pages = 1 (250 words per page)
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