Professional Service Firms
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From these papers it can be seen that the professional service business is a very complex one with many angles which need to be throughly thought out. Marketing of professional services is now quite acceptable, but there are many unofficial rules by which the markdting strategy mtst be carried out to be successful and to be acceptable to the clients, such as the legality of the marketing practices, overcoming buyer uncertainty of unknown firms, the need to project experience in the field, and projecting an image of caring
. . .
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, Business School, Harvard Business, harvard business, Business Review, Paul Effective, Elliot Manage, Anthony Rate, Ernst A, nanda ashish, business school, business review, harvard business school, Nanda Ashish, harvard business review, marketing professional services, marketing professional, professional service, professional services,
Approximate Word count = 356
Approximate Pages = 1 (250 words per page)
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